Our Story
We were founded on a simple observation:
Many world-class companies struggle to bridge the gap between international success and U.S. market dominance—especially in healthcare and location-based technologies. The U.S. healthcare landscape is uniquely complex, defined by intricate regulations, fragmented systems, and a highly competitive commercial environment. We built this firm to be the bridge for those innovators: the partner that translates global strength into sustainable U.S. traction.
Our team is made up of operators who have built products, teams, markets, and entire business lines here. Kristina and Lauran first crossed paths in the trenches of IoT, RTLS, and healthcare technology, working across organizations such as STANLEY Healthcare, Kontakt.io, and others that were pushing the boundaries of what real-time data and spatial intelligence could do in clinical and critical environments. Kristina brought the lens of security, operations, and strategic partnerships; Lauran brought the product and platform side—building from zero, defining roadmaps, and turning complex concepts into usable, scalable software.
That shared history of taking international technology, complex hardware-software stacks, and emerging innovations and making them work in U.S. hospitals and health systems is the foundation of our firm. We don’t stop at high-level advice. We provide hands-on leadership, U.S.-specific product, and go-to-market thinking, and operator-level execution to turn a “U.S.-fit” concept into a commercial reality. Whether you’re running your first pilot, navigating your first U.S. health system deal, or scaling a national commercial engine, we are committed to accelerating your path from market entry to category leader, leveraging the combined experience, networks, and hard-earned lessons from when Kristina and Lauran did exactly that, together.
Our Core Team.
Lauran Hazan
Lauran is a product leader and builder who consistently turns undefined ideas into real, scalable products and teams. In previous roles as VP and Senior Director of Product Management, she has led the creation of new SaaS and IoT/indoor location platforms, stood up entirely new product and design organizations, and shaped product strategy from zero to launch across healthcare, smart buildings, security, and industrial domains.
Her work has ranged from defining first-time product roadmaps and digital infrastructures to building user-driven practices, mentoring product managers, and aligning engineering, UX, and go-to-market teams around clear visions.
From breakthrough innovation at STANLEY Security, to healthcare analytics and RTLS at STANLEY Healthcare and AeroScout, to early CRM implementations and complex enterprise rollouts, she has repeatedly been the person who steps into ambiguity, new markets, new technologies, new business lines and designs the product foundations, processes, and experiences that didn’t exist before.
Kristina Johnson
Kristina Johnson is a mission-driven builder known for creating high-impact initiatives from the ground up across technology and defense. In the private sector, she has stood up new business units, partner ecosystems, and go-to-market motions at companies such as Litum, Kontakt.io, Luna XIO, Stanley Black & Decker / STANLEY Healthcare, Advance Technology, and BCM Controls—often assembling teams, defining strategy, and turning early-stage ideas into operational, scalable programs.
In parallel, she has built and led mission-critical organizations within the Air National Guard and U.S. Air Force, including command of the 168th Security Forces Squadron, where she established and refined security, readiness, and leadership structures in complex environments.
Across every role, Kristina’s hallmark is stepping into blank space — new markets, new teams, new missions — and architecting the partnerships, structures, and systems needed to turn ambiguity into something resilient, effective, and mission-ready.