Your Trusted Partner for US Healthtech Market Entry & Growth.
What we do.
We help overseas healthcare technology companies successfully enter, scale, and sustain growth in the US market through integrated strategy and hands‑on commercial execution.
The Challange.
Breaking Into the US Healthcare Market Is Complex—We Make It Clear.
The US healthcare market offers immense opportunity, but it's also one of the most challenging to navigate. Overseas healthtech companies face:
Fragmented buyer landscape (payers, providers, employers)
Complex regulatory and reimbursement pathways
Unique clinical workflows and IT integration requirements
High cost and long ramp time to build internal US teams
Our Approach.
Strategy + Execution = Durable US Growth
Strategic Clarity
Market entry strategy, product‑market fit, regulatory readiness, and economic value positioning.
Commercial Execution
Business development, full‑cycle sales, product marketing, and channel partnerships—we don't just advise, we execute.
Leadership & Enablement
Fractional US leadership, organizational design, and knowledge transfer to build your permanent US team.
How we can help.
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US Market Entry & Growth Strategy
Our US Market Entry & Growth Strategy helps healthtech startups identify the right segments, refine their US value proposition, and execute a practical go‑to‑market plan that turns early pilots into scalable, repeatable revenue.
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Product & Portfolio Strategy (US‑Fit)
Our Product & Portfolio Strategy (US‑Fit) aligns your solution with US clinical workflows, buyer expectations, and regulatory requirements so you can localize your product, sharpen your value proposition, and accelerate adoption in the US market.
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Launch & Commercialization Excellence
Our Launch & Commercialization Excellence support translates your strategy into action—driving focused US launch plans, demand generation, and full‑cycle sales execution to turn your first opportunities into repeatable, scalable growth.
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Business Development & Full‑Cycle Sales
Our Business Development & Full‑Cycle Sales support identifies, engages, and advances the right US prospects—from first introduction through contracting and expansion—so you can turn interest into predictable, high‑quality revenue.
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Product Marketing, Brand & Communications
Our Product Marketing, Brand & Communications support crafts a clear, compelling US story for your solution—shaping messaging, positioning, and go‑to‑market content so the right buyers understand who you are, what you do, and why it matters now.
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Channel & Ecosystem Partnerships
Our Channel & Ecosystem Partnerships support helps you identify, structure, and activate the right US distribution, technology, and strategic partners so you can expand reach, accelerate trust, and scale more efficiently than going direct alone.
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Customer Success, Product Support & Expansion
Our Customer Success, Product Support & Expansion support ensures your US customers achieve measurable outcomes, receive responsive technical and clinical support, and grow over time—turning early wins into long‑term relationships and consistent expansion revenue.
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Interim / Fractional US Leadership
Our Interim/Fractional US Leadership support gives you access to seasoned US healthtech executives who can lead strategy, sales, and operations on a part-time basis—de-risking your US expansion. At the same time, you validate the market and build your permanent team.
Why Top Cover?
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We live and breathe US healthcare—providers, payers, regulatory, reimbursement, and clinical workflows.
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We don't just hand you a deck. We roll up our sleeves and drive results alongside your team.
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Our success fees tie our compensation directly to your US revenue, so we win when you win.
Ready to Enter the US Market?
Schedule a consultation to discuss your goals, challenges, and how Top Cover can accelerate your US growth.