Your Trusted Partner for US Healthtech Expansion – Built for Israeli Startups
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
Accelerating Technology from Tel Aviv to the United States
Israel is at the forefront of the global digital health revolution, blending world-class medical expertise with unparalleled prowess in AI, data science, and sensor technology.
At Top Cover, we understand that for a HealthTech startup, your infrastructure is more than just servers—it is the foundation of patient safety, data integrity, and global regulatory success.
We provide high-performance and agile support that Israeli innovators need to achieve global market dominance.
Why a Dedicated Israel GTM?
Israel is a global powerhouse in healthtech innovation: AI diagnostics, remote monitoring, clinical decision support, digital therapeutics, cybersecurity, and more. But turning Israeli R&D strength into repeatable US revenue is a different challenge.
Top Cover Technologies was created to fill that gap. We understand:
The Israeli startup mindset—lean teams, fast iteration, technology‑first.
The US buyer mindset—risk‑averse, reference‑driven, and process‑heavy.
The translation work required spans clinical, commercial, and cultural contexts.
The Israeli Healthtech Challenge: From Petach Tikva to Philly: The “Last Mile” Problem
No US references, yet high expectations
US providers and payers want case studies, KOLs, and proof that your solution works in their environment—not just in Israel or Europe.
Misaligned messaging and value stories
What resonates with Clalit, Maccabi, or Sheba doesn’t always land with US IDNs, payers, or employers. Economic value, risk allocation, and workflow impact must be reframed.
Limited US commercial capacity
Hiring a US GM, sales lead, and marketing team is expensive, slow, and risky—especially before you’ve proven product‑market fit in the US.
Regulatory and compliance gaps
FDA, HIPAA, SOC 2, and interoperability (HL7, FHIR, EHR integrations) are often partially addressed but not fully “board ready” for US buyers or investors.
Time zone, culture, and language
Running US sales out of Israel alone can create lag in deals, misunderstandings in negotiations, and slower cycles with US stakeholders.
Our Israel‑Focused Approach.
Top Cover combines US healthtech commercial experience with a deep understanding of the Israeli ecosystem—founders, VCs, incubators, and hospital innovation centers.
We operate as a bi‑cultural bridge between your Israeli core team and your US growth ambitions:
1. Israel‑Rooted Discovery
We start with your reality: Israeli pilots, clinical evidence, local pricing, team structure, and investor expectations. We translate that into a US‑ready narrative and roadmap.
2. US‑Native Strategy & Positioning
We define where you should play first in the US: target segments, buying centers, use cases, differentiation, and economic value—grounded in US workflows and incentives.
3. Hands‑On US Execution
We don’t stop at the deck. We run the first wave of your US GTM—from prospecting and pitches to pilots, contracting, and lighthouse wins.
4. Build‑and‑Transfer to Your Permanent US Team
As traction grows, we help you hire, onboard, and enable your US leaders so you can transition from dependence on Top Cover to a self‑sustaining US operation.
Who We Serve in Israel.
We partner primarily with Series A–C Israeli startups and select seed‑stage outliers across:
Digital health & virtual care platforms
AI/ML diagnostics and decision support
Remote patient monitoring & connected devices
Health IT, data, and workflow platforms
Digital therapeutics and patient engagement solutions
Cybersecurity solutions for healthcare
Ideal Israeli Partner Profile:
Proven Home‑Market Traction
You have pilots or paying customers in Israel and/or Europe, plus clinical or operational outcomes you can stand behind.Serious about the US
The US is a board‑level priority, and you’re ready to invest in a structured, multi‑quarter effort—not just “test the waters.”Lean Team, Big Ambition
You want to move fast and smart—without burning capital on a full US build‑out before you’re ready.
Engagement Models for Israeli Companies
We structure our collaborations to fit your stage, runway, and board expectations, while aligning our incentives with your US revenue.
Core Entry – “Israel to US Blueprint”
Ideal for: Seed–Series A teams evaluating when and how to enter the US.
Focus: US readiness, market entry strategy, and prioritized GTM roadmap.
Typical Duration: 3–6 months.
Output: Board‑level US strategy, segment prioritization, and go/no‑go recommendations.
Growth Launch – “First US Wins”
Ideal for: Series A/B companies with clear US intent, ready to secure their first 1–5 US customers.
Focus: Launch planning, active BD, early pilots/POCs.
Typical Duration: 6–12 months.
Output: US references, initial revenue, and an emerging repeatable sales motion.
Scale Partner – “US Business Build‑Out”
Ideal for: Growth‑stage companies with early US traction who need to scale with discipline.
Focus: Channel build, customer success, organizational design, and fractional leadership while you recruit your permanent team.
Typical Duration: 12–24 months.
Why Israeli Companies Choose Top Cover.
Deep US Healthcare + Israel Ecosystem Experience
We’ve spent years operating inside US health systems, payers, and digital health companies—while collaborating closely with Israeli startups, VCs, and hospital innovation arms. We speak both “Israeli startup” and “US healthcare” fluently.
Strategy AND Execution, Not Just Advice
We don’t just tell you that the US is complex. We get into the details—accounts, pipelines, pilots, negotiations—and work as your operating partner until you have your own US team in place.
Performance‑Aligned Partnership Model
Our success fees mean we participate in the upside of the US business we help you build. We’re not just a cost center—we’re a growth partner whose incentives are tied to your US revenue.